WeAreMemphis is a collaboration of individuals and organizations dedicated to elevating Memphis, captivating audiences locally and globally, to create catalytic positive change.


WeAreMemphis is powered by the Memphis Brand, a collection of organizations and individuals – people from every background and every aspect of our community excited to tell our story – together. Working as one, we utilize best-in-class marketing and communications strategies and tools to have a catalytic positive impact on our entire community.


We exist to tell the Memphis story locally and globally. We are a unique, independent non-profit with one goal – to elevate Memphis as a destination for talent, businesses, tourists and importantly, as a source of civic pride.


We achieve our goal by captivating audiences. We have a powerful story to tell, not just back then or when — but now. Memphis has changed the world… and we’re not done yet. We believe Memphis is where originality and soul converge to create change, because the power of Memphis is its people. We are a city of doers, dreamers and believers. We create, we invent, we experiment. That’s what drives this unstoppable city. We are Memphis, and for those who change the world – welcome home.


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Visit: A New Narrative – Memphis Brand