Your customers are on social media. You already know this, which is why you know using social media is necessary to connect with your target audience. But how do you best take advantage of what social media has to offer? You can’t just toss up whatever onto your accounts and expect your Memphis customers to show up to your storefront. Instead, you need to take advantage of these social media tips and suggestions for growing your social media presence while also converting your leads into customers.
Know Your Target Audience
This is where most businesses in Memphis get themselves into trouble. They create social media profiles and try to go after everyone. But going after everyone won’t appease anyone. While it would be nice to attract everyone to your business, you need to first understand your target audience. This way, you can create content on your social media channels that will better connect with your target audience.
Segmentation Is Good
Segment marketing is a good thing to practice on your social media account. This is because while you need to know your target audience, there is a chance you might have several targets. For example, your key audience might be composed of college students and older professionals. As each target audience will connect with different marketing materials, you don’t want to create the same materials for everyone. By segmenting your social media content, you will better connect with the varying target audience.
Focus on Social Platforms Where Your Audience Is Located
Not all social media platforms are created equal. Knowing your target audience will help you decide which platform is right for you. You will need to have a Facebook profile regardless as this is the largest social media outlet used by the largest number of individuals. Many will turn to Facebook over websites when searching for store information.
Beyond Facebook, though, younger demographics are more likely to use Snapchat and Instagram, while you may want to maintain a blog on professional sites like LinkedIn (you should run a blog anyway as it will help boost your website SEO).
Live Video Is Your Friend
If you’re not taking advantage of live video now, you should be. Why? It instantly puts you in front of all your followers. On Instagram, when you go live, your video feed will be highlighted and put in front of all other storylines. This is true as well when running a video feed on Facebook. YouTube will send out notifications to your followers that you are going live as well.
Basically, live video works as a way to constantly promote your content and put it ahead of all other accounts your subscribers follow.
Part of having social media accounts is remaining active. You can’t just post once ever few weeks. You need to post at least once a day. You also need to reply to those who post on your content in order to properly market your buiness in Memphis.