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This Memphis Label Avoided Pandemic Layoffs — Here’s How

This article originally appeared at billboard.com on December 2nd, 2020
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Original Stax Records songwriter David Porter and 20-year business and legal veteran Tony ­Alexander launched their entertainment company, Made in Memphis Entertainment (MIME), in April 2015. Alexander quickly realized that in order for the independent label MIME Records to succeed, the co-founders would need to create some additional revenue streams.

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