Memphis is more than a city—it’s a rhythm, a feeling, and a story told through its people and places. Soul Lives Here celebrates the locally owned restaurants, neighborhood shops, creative spaces, and community hubs that give Memphis its unmistakable character.
Across the city, local businesses are shaping the culture that makes Memphis unique. From family-run restaurants and neighborhood bars to independent retailers and creative collectives, these places are where community comes together and the spirit of Memphis shines.
Soul Lives Here takes you behind the scenes to meet the people who power these businesses and hear the stories behind the storefronts Memphians love most. Discover the hidden gems, the hometown legends, and the rising local favorites that make Memphis, Memphis.
Support local. Explore Memphis. Discover the places where soul lives.
Juiced What You Needed
Some places just feel like home the moment you walk in. Juiced What You Needed is one of them.
Tucked into the heart of Memphis’ South Main neighborhood, this locally-owned juice bar and café is more than a place to grab a fresh pressed juice or a healthy bite — it’s a gathering spot built by people who care deeply about their community and what they put on your plate.
Studio Karaoke
Joy has a way of bringing people together—and in Memphis, it often comes with a microphone. 🎶
In this Soul Lives Here spotlight, we meet Deidre Ellis, owner of The Studio Karaoke, a vibrant karaoke lounge located in Poplar Plaza. Inspired by the need for more spaces centered around joy, Deidre created a place where friends, families, and performers of every experience level can take the stage.
Memphis Rap Tours
Memphis Rap Tours is taking that story off the page and into the streets. Hop on the bus and ride through the neighborhoods, corners, and iconic spots that gave birth to one of the most distinct sounds in rap history — narrated live with the stories, beats, and commentary that bring it all to life.
Like You Film Club
Movies have the power to help us see ourselves—and the world—a little more clearly.
In this Soul Lives Here spotlight, we meet Noah Glenn, founder and executive director of Like You Film Club, a Memphis–based nonprofit that uses the magic of movies to spark connection, creativity, and emotional growth in kids and families.
By bringing thoughtful films to families who might not otherwise have access to them, Like You Film Club creates meaningful experiences where young people can see themselves reflected on screen and discover new perspectives about the world through storytelling.
Front Porch Memphis
In this Soul Lives Here spotlight, we meet Melissa Todd, executive director of Front Porch Memphis, a welcoming gathering place in Memphis designed to bring neighbors together.
Through its Second Helpings Café, visitors can enjoy coffee, breakfast, or lunch while meeting friends, hosting events, or simply taking a moment to rest and recharge. More than just a café, Front Porch Memphis was created as a place where people feel welcomed, valued, and part of a community.
Northside Square
In this Soul Lives Here spotlight, we hear from Roshun Austin, president and CEO of The Works, Inc. and president and chair of Northside Renaissance, Inc., as she shares the vision behind Northside Square.
Located in North Memphis’ Klondike neighborhood, Northside Square is transforming the historic former Northside High School into a vibrant mixed-use hub designed to serve and uplift the community. The redevelopment brings together affordable housing, workforce development, healthcare services, arts and fitness spaces, retail, office space, and gathering areas—all under one roof.
Soul Lives Here, Every Year
Memphis is made by its people, its communities, its taste-makers, small businesses.
Celebrate the people and places we highlighted in years past by clicking the links below: