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Soul Lives Here

Soul Lives Here

Discover the heartbeat of Memphis

Memphis is more than just a city—it’s a rhythm, a feeling, and a story told through its people and places. ‘Soul Lives Here’ celebrates the locally owned businesses that define Memphis—family-run restaurants, creative collectives, and cultural hubs that give the city its unmistakable character.

Every storefront has a story, every dish reflects tradition, and every performance sparks creativity. By supporting these businesses, you’re investing in the heart of Memphis. Discover the hidden gems, the local legends, and the soulful spirit that makes Memphis unforgettable.


“Lately, I’ve been more focused on shining a light on others—on the people I admire and the creatives who inspire me. That’s how we grow as a community. It’s about more than just your own path—it’s about lifting each other up.”

“We have to be intentional about wanting to see each other succeed. That’s the spirit of Black Wall Street—people coming together, teaching one another, and building something greater than themselves. That kind of support still matters today.”
— Jamond Bullock, Owner of Artifacts Gallery

Founded by artist and curator @Alivepaint, Artifacts Gallery is a creative third space designed to amplify artists of all backgrounds and mediums. It’s a place where ideas are nurtured, talents are shared, and community comes first.

Paradox at Peco: Where Curiosity, Community, and Creativity Collide

Paradox at Peco was born from a shared vision between a mother and daughter—an idea sparked in 2021 and brought to life the following year. What started as a dream to create a unique gift shop quickly became something more: a space that reflects the soul of Midtown Memphis.

Rooted in creativity and curiosity, Paradox is a place where opposites attract. You’ll find everything from tarot decks to crystal glassware, bold jewelry to quirky home goods—each item intentionally chosen to surprise and delight. The name itself speaks to the range: a beautiful paradox of products, energy, and experience.

But more than what’s on the shelves, Paradox is about how the space makes you feel. It’s a place to pause, explore, and connect. A space where community is felt in every detail, and inspiration lives around every corner.

Located at the corner of Cooper and Peabody, Paradox is a long-held dream brought to life with love, vision, and a deep appreciation for Midtown’s creative spirit. Come in, get curious, and stay a while. We can’t wait to welcome you.

TappedIN 901: Telling Memphis Stories, One Connection at a Time

“TappedIn originated in December 28, 2022, as a creative space, media agency kind of deal. We highlight music, art and fashion of all facades. We put on a platform and curate an event around it. It’s kind of a melting pot. Memphis has a culture of its own that is outstanding, to where everywhere we go, they know, oh, you’re from Memphis. Bringing us together as one, and trying to unite us as much as possible, because we know we’re in Memphis and how it is and how it can get, but bypassing it.”

– Saint, Co-Founder, CEO

Founded in 2022, TappedIN 901 is all about uplifting the people and places that make Memphis shine. Born from a passion for connection and creativity, TappedIN is a platform dedicated to sharing real stories, building community, and celebrating the rich culture of the 901.

Through authentic storytelling and meaningful collaboration, TappedIN 901 highlights local voices and champions the businesses, artists, and changemakers shaping the city. Whether you’re looking to discover something new or deepen your love for Memphis, TappedIN is here to keep you plugged in.

Blue Suede Vintage: Where Style Has a Story and Sustainability Meets Soul

“I am always harping on secondhand fashion as a more sustainable choice. That has always been my motivator of this store. I say always shop second-hand before you buy something new. When you compare a nicely well-made vintage garment to something that is very similar and new, typically, the newer piece is going to be a lot more expensive, and it may not be as good in quality.”

– Casey O’Rourke, Founder and Owner

Blue Suede Vintage is where timeless style meets conscious living. From 1920s classics to early 2000s gems, we curate vintage clothing, accessories, and home goods with soul and story.
Our mission is simple: to help you shop with intention, express your individuality, and give new life to pieces from the past. Every item is handpicked with love—because great style never goes out of fashion.

Memphis Slim Collaboratory: Where Music, Community, and Culture Meet

“Memphis Slim Collaboratory seeks to be a space where art, music, culture, and collaboration collide. The namesake Memphis Slim was a legendary blues artist. That foundation directly ties into Memphis being known as the home of the blues, largely because of Memphis Slim and his work.”
Michael Cowan, President

More than just a creative hub, Memphis Slim Collaboratory is a space built for connection—where artists, musicians, and community come together under one roof. From accessible studio time to collaborative events and gallery-style gatherings, Slim House is designed to support and uplift Memphis creatives at every stage.

Whether it’s recording music, hosting sessions, or curating pop-up art experiences, every inch of this space is meant to inspire. The upstairs gallery serves as a flexible venue for artists to grow their audience and share their work in new, powerful ways.

What happens at Memphis Slim Collaboratory matters—not just to the artists who walk through the doors, but to the city’s creative economy as a whole. Memphis has shaped the sound of the world, and through Slim House, that legacy lives on.

The mission is clear: to educate, support, and inspire Memphis musicians, and to help spread the soul of Memphis music far beyond city limits.

Participating Businesses

Explore the Memphis businesses that define the city’s soulful spirit:

TappedIn901

@tappedin901

A dynamic Gen Z-led group activating creative spaces in Memphis. Known for inspiring energy and bold ideas, this group is building a vibrant creative community in the city's heart.

@paradoxatpeco

Paradox at PeCo

@paradoxatpeco

248 Cooper St. Memphis, TN 38104

Tucked away in the heart of Cooper Young, this gift shop champions local artisans and Memphis makers. Whether you're hunting for thoughtful gifts, hand-crafted jewelry, or artful home decor, this cozy spot radiates the authentic charm of the district.

Collage Dance

Collage Dance Collective

@collagedance

505 Tillman Ave., Memphis, TN 38112

A beacon for dance excellence, Collage Dance Collective is redefining Memphis’ performing arts scene. Known for its inspiring performances and dedication to diversifying ballet, this conservatory nurtures creativity while captivating audiences with breathtaking shows.

Sunrise Memphis

Sunrise Memphis

@sunrisememphis

670 Jefferson Ave, Memphis, TN 38105

A family-owned gem serving comforting breakfast and lunch favorites. Known for its hearty meals and warm hospitality, this restaurant has drawn praise from none other than CeeLo Green—a must-visit for a soulful meal that feels like home.

BSV - Blue Suede Vintage

Blue Suede Vintage

@bluesuedevintage

486 N Hollywood, Memphis, TN 38112

Embracing inclusivity, this vintage boutique offers stylish finds for every body type. With a focus on self-expression and community love, this shop is a celebration of individuality through timeless fashion.

Gibson's Donuts

Gibson's Donuts

@gibsonsdonuts

760 Mount Moriah Rd Memphis, TN, 38117

A beloved Memphis staple serving mouthwatering donuts on Mt. Moriah. For decades, locals have flocked here for their sweet fix, making it a must-visit destination for foodies and families alike.

Lily's Bakery

Lily's Bakery

@lilysbakerymemphis

4000 Summer Ave. Suite 106 Memphis, TN, 38122

This charming bakery specializes in custom cakes, cupcakes, and desserts that turn celebrations into unforgettable moments. Whether you're ordering for a wedding or a casual sweet tooth craving, their creative confections never disappoint.

Artifacts

@artifacts_artgallery

980 E. Brooks Rd, Memphis, TN 38116

Curated by the talented Jammond Bullock, this gallery provides a space for local creatives to share their work and connect with Memphis’ vibrant arts scene. The gallery is a testament to the city's thriving artistic spirit.

Memphis Slim Collaboratory

@memslimhouse

1130 College St, Memphis, TN 38106

Dedicated to uplifting Memphis' music scene, this non-profit studio empowers artists through mentorship, education, and creative resources. It's a hub where Memphis’ musical heritage continues to flourish.

Celebrate the Soul of Memphis

Memphis thrives because of its people, places, and powerful stories. Now’s your chance to be part of that story.

🎵 Share your favorite Memphis memories.
🍴 Show love to local businesses.
📸 Post your moments and tag @wearememphistn with #SoulLivesHere.By joining the movement, you’re celebrating the heart and soul of our city—and helping to keep it thriving for generations to come. Let’s show the world why in Memphis, Soul Lives Here.

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