In Memphis, the vibrant mix of art, music, and culture is alive through Mala Leche, a talented DJ and graphic designer known for his strong ties to the 901 and the growing Latinx community. In this interview, he talks about his journey, the influence of Memphis on his work, and the inspiration behind creating Por Vida Fest.
Q: How has Memphis influenced your creative process and the way you express your cultural heritage in your work?
Mala Leche: I think the support in the Memphis Latinx community is a big influence. [The] majority of the reason I continue to create is because I see how fast the community is growing. Expressing my heritage, whether it’s designing a logo, playing cumbias, throwing a Latin festival, or painting a cholo on a mural, Memphis has definitely influenced me.
Q: Share a story about a memorable experience or collaboration you’ve had with other Memphis-based artists or entrepreneurs.
Mala Leche: [I’m} forever thankful for all the friends that have pushed me through the years, [e]specially David Yancy III. If there’s a person to push you to the fullest, it’s David. I remember him showing up to my house with a DJ deck and saying “ You need to DJ at Por Vida!” The rest is history!
Q: In what ways has the Memphis community supported or shaped your journey?
Mala Leche: Memphis stays showing love! The support from the community has been great! DJ-ing with DY3 and seeing a packed house at Vibes is a feeling you can’t explain. But nothing beats the support received for Por Vida Fest. [T]he energy is unmatched; the community comes out and really celebrates life!
Q: What advice would you give to other creatives and entrepreneurs looking to make their mark in Memphis?
Mala Leche: Don’t be scared to push your passion. No matter what it is. That journey won’t start if you don’t get moving! Also, be nice to young artists. Don’t discourage people pushing similar interest[s]. This city is big enough.
Mala Leche is a major part of the Memphis scene, bringing his art, music, and community events to create spaces for celebrating and sharing Latinx culture. His work shows the power of working together, following your passion, and getting support from a community that’s all about creativity and cultural pride.
And be sure to check out Por Vida Fest, happening on September 21 at 495 N. Hollywood Street parking lot at 5:00 PM. It’s free and will feature local DJs and vendors for a celebration of life.
