By Ezra Wheeler
For nearly a decade, IMAKEMADBEATS and the Unapologetic collective that he founded have been at the cutting-edge of music, reimagining what it means to be part of the Memphis music scene. However, as he has helped lead his company to newfound heights of public recognition, including high-profile collaborations with the Memphis Grizzlies and the PGA, MAD has often had to put his own music on the back-burner.
That all changes this Saturday, November 16th, when MAD will return to the stage for the first time since 2019 for an album release showcase that he’s calling “Masters of the Universe” at the Pink Palace Planetarium. Last month, we caught up with IMAKEMADBEATS at his Midtown studio Outerspace to learn more about the album and his upcoming live performance.
To set the stage a bit, MAD–née James Dukes–has been quietly managing a rare auto-immune disorder, which has often times made keeping up with his grueling schedule a near impossibility. This struggle, he says, was a primary inspiration for his new album.
“I was watching War of the Worlds recently, and I noted the fact that the humans could not defeat the aliens…the aliens were ultimately defeated by bacteria. Essentially, the strength of the aliens was undermined by one of the smallest things on earth. I started to feel like ‘Well, maybe I have this issue. Maybe my body wasn’t made to deal with earth’s atmosphere. Maybe I’m not from here…”
This idea birthed the concept for WANDS, his new (largely instrumental) concept album that begins with MAD leaving earth in search of his home, wherever in the cosmos that may be. “Everyone who knows me well knows that for the last 10 years or so I’ve been saying ‘One day I’m just gonna disappear.’ This album is the story of what happens when I finally disappear.”
Conceived as a movie score, WANDS is a soundtrack “for those daring to leave the familiar behind, seeking solace and understanding in the vast expanse of the universe.” As such, there likely isn’t a more fitting place in the city to unveil it than at the Pink Palace, an organization that Unapologetic has already collaborated with for their ongoing Midnight Marauder series.
When I tell him that I find the budding relationship between Unapologetic and the Pink Palace as being beautifully serendipitous–-especially when considering Saturday night’s celestially-themed event–MAD is quick to correct me.
“To quote V in V for Vendetta, ‘I don’t believe in coincidences, only the illusion of it.’ My life has been filled with instances that make you say ‘How the fuck did this happen at exactly the right time?’ I just lean into it at this point,” he explains. “As a matter of fact, when I first met [Pink Palace Executive Director] Kevin Thompson, he was like ‘Yeah man, I’m not sure if you’re into things like the planetarium’ and I had to stop him and say ‘Bro, you know my studio is called Outerspace right?!’”
This all brings up back to Saturday night’s “Masters of the Universe” celebration, which will be held on MAD’s birthday. No coincidences, right? In addition to playing his new album, MAD will also be controlling the stars in the sky and unveiling new visuals, guiding the audience through a mysterious interstellar journey.
“This is not just a performance,” reads the press release. “It is an odyssey where vulnerability becomes art, and music becomes a portal to the magical realms beyond our world.” Honestly, we wouldn’t expect anything less.
Tickets for “Masters of the Universe” can be purchased here. The event begins at 7PM.
