Hyatt’s 1st Caption hotel is open: My time walking (and sleeping) in Memphis

I grew up in Memphis. I love the city for all its strengths, weaknesses and quirks.

But I’m sorry, Memphis: I arrived last weekend with a preconceived, incorrect notion about your (and Hyatt’s) newest hotel.

When I got the assignment to check out the Caption by Hyatt Beale Street Memphis — the first location in the world for the new Caption brand — I scoured the development page for the Chicago-based hotel company. I noticed Caption had many of the same youth-oriented attributes of brands like Marriott’s Moxy, CitizenM and Hilton’s Motto: a lobby aesthetic that screams WeWork more than it does check-in, younger travelers pictured in all renderings, and frequent use of the word “lifestyle.”

I figured I’d fly down to Memphis, pig out on barbecue, write an article that went something along the lines of, “If it looks like a Moxy and quacks like a Moxy … it might be Hyatt’s new brand,” and be back in Boston by Sunday night in time to watch “The Real Housewives of Atlanta.”

Instead, I found a charming place to stay that mixes history with modern Memphis and excels spectacularly where its peers fall short.

I also walked away wondering if the combination of Caption and the Bluff City is a great way to beat travel inflation this summer (if you can put up with the sweltering Memphis heat). Read more

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