In our city, “soul” isn’t just a word. It’s a feeling, it’s a movement, it’s a vibe. As Memphians, we wear soul with pride. Our city isn’t just the birthplace of musical icons or the city where food, music, and culture come to life.
Our city’s soul is described by generosity that knows no bounds and the thousands of Memphians building community with each other on the daily. It’s the activism that stirring in our hearts, pushing each other and the world to see better and do better. It’s in the limitless innovation fueling insatiable curiosity and so, so much more. Memphis has always been a place of big hearts and even bigger ideas, where the spirit of soul finds its home. So, when you’re seeing your fellow Memphians’ faces across the city, you’re seeing a mirror reflecting our collective pride.
We’ll be sharing stories of how your fellow Memphians connect with our city through food, fitness, music, and so much more! Be sure to keep an eye out for billboards across the city featuring some familiar faces!
Meet Dr. Wigginton
Dr. Russell Wigginton, the President of the National Civil Rights Museum, has a deep connection with the city of Memphis. Beyond his role at the museum, his love for the city’s vibrant energy and culture is rooted in the authenticity of its people, the places he visits, and the inspirations he draws from fellow Memphians. His perspective on Memphis is more than just about its landmarks; it’s about its soul.
When asked about his favorite places in Memphis, Dr. Wigginton’s picks are personal yet universal to anyone who appreciates the city’s charm. Among his top choices are Overton Square and Overton Park, a lively district blending nature, art, and entertainment, and Café Eclectic, a beloved spot for locals to unwind over coffee and community. These places represent more than just locations—they embody the character of Memphis, a city rich in history and brimming with creativity. Overton Park offers a lush green retreat, while Overton Square is a vibrant center for culture, dining, and nightlife, bringing people together from all walks of life.
But it’s the people of Memphis who make the city truly special for Dr. Wigginton. He speaks of the authenticity and resilience of Memphians as the driving force behind his work and his passion for being an ambassador for the city. The people here shape the culture, and their genuine, down-to-earth nature inspires him to showcase Memphis’ many virtues to the world. For Dr. Wigginton, the city’s heart lies in its community, a collective spirit that fuels his dedication to the National Civil Rights Museum.
Dr. Wigginton is particularly excited about the deeper collective reckoning happening in Memphis today. He sees a growing movement toward addressing social and economic inequalities and uplifting the least privileged in the city. This, he believes, is essential for Memphis to truly thrive. He echoes the words of Dr. Martin Luther King Jr., reminding us that to create a prosperous future, we must commit to elevating everyone, particularly those who have been historically marginalized. This shift towards social justice and equality is a positive step that makes Dr. Wigginton optimistic about the city’s future.
In reflecting on those who have inspired him, Dr. Wigginton speaks with reverence about Maxine Smith, a civil rights leader who passed in 2013. Smith’s tireless work for justice and equality left an indelible mark on the city, and her legacy continues to influence Dr. Wigginton’s work today. A portrait of Maxine Smith hangs near his office, reminding him daily of the importance of advocating for real opportunities for all Memphians to reach their full potential.
As the leader of the National Civil Rights Museum, Dr. Wigginton envisions the museum as a space not only for reflection but also for action. His hope is that every Memphian feels a sense of belonging at the museum, using it as a source of inspiration and a catalyst for finding real solutions to the challenges the city faces. He believes that by embracing its history and learning from its past, Memphis can continue to grow and thrive as a city of inclusion, justice, and opportunity for all.
Through his love of Memphis, Dr. Wigginton’s work at the museum, and his belief in the power of community, he is helping to shape a future where everyone can find their place in this vibrant, soulful city.
