By now, you’ve probably seen our billboards. They feature real Memphians who bring their souls to what they’re passionate about every day.

One such Memphian is MonoNeon, an American bassist and experimental musician based right here in Memphis, Tennessee. His unique style and approach to music caught the attention of many top industry musicians, including Prince. In fact, MonoNeon is known for being one of the last people to work with Prince.

“Soul is style to me means doing whatever you wanna do and being funky with it,” MonoNeon says of his billboard. “Memphis made me funky…that’s all!”

What makes you passionate about Memphis? Tell us @wearememphistn and don’t forget to #BringYourSoul!

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