For Pamela and Sidney of Planeta 777, their journey seems like it was written in the stars. These first-generation Mexican Americans have the youngest Latinx-women-owned business on Broad Ave, a salon and gift shop described as “mystical” where “artistry meets independence.” These two owners love astrology and bringing their culture to the forefront, making this Midtown business a truly unique experience for getting your hair, nails, or makeup done or shopping for some self-care items and goodies.
Q: How has Memphis influenced your creative process and the way you express your cultural heritage in your work?
Pamela and Sidney: Our upbringing in Memphis City Schools (Kingsbury & White Station High School) definitely exposed us to a melting pot of cultures.
Pamela also cites her mama as the reason for working hard and finds creative inspiration in her coworkers and other creatives. Sidney says “finding the beauty” in things inspires her work.
Q: Share a story about a memorable experience or collaboration you’ve had with other Memphis-based artists or entrepreneurs.
Pamela and Sidney: Our most memorable collaboration would have to be with each other. We both share similar Memphis experiences. Both [of us were] born in Texas but Memphis-raised.
Sidney’s favorite part of the job also lies in getting to know clients and their astrology placements.
Q: In what ways has the Memphis community supported or shaped your journey?
Pamela and Sidney: Our mission at Planeta 777 is to integrate cultures and create diverse spaces like the ones we grew up in.
Pamela’s Mexican roots lie in Ciudad de Mexico, la San Felipe de Jesus and Valle de Guadalupe, and she pulls from CDMX in her creative work. Sidney’s Mexican roots come from Nuevo Leon near Monterrey on her mom’s side and Tampico, Tamaulipas on her dad’s, and she uses the blend of these cultures in her nail artwork and design.
Q: What advice would you give to other creatives and entrepreneurs looking to make their mark in Memphis?
Pamela and Sidney: My biggest advice for anyone looking to make their mark is to find their “why.” What’s [your] true intention? Our why is to inspire future business owners, regardless of the obstacles our background might bring. Like Dolph said, “‘Cause if I want it, [imma] go get it.” A true entrepreneur never takes no for [an] answer. If someone tells you no, you’re probably talking to the wrong person. Believe in your brand and yourself. Trust the process because everything will fall into place.
You can follow Planeta 777 on Instagram, along with Pamela and Sidney‘s own creative Instagram accounts.
