Innovation isn’t just a buzzword in Memphis—it’s a way of life. From startups to social ventures, our city thrives when bold thinkers turn their ideas into action. And at the heart of that movement is a program that’s equipping the next generation to do just that.
Hosted each year by the University of Memphis’ Crews Center for Entrepreneurship and the Rudi E. Scheidt School of Music, Tiger Tank is a Shark Tank-style pitch competition that gives UofM students a platform to launch real-world ventures—with real-world funding. This year’s competition, held April 25 at the FedEx Institute of Technology, awarded $10,000 in cash prizes to a diverse group of student founders ready to shape Memphis’ future.
With 17 student teams participating, Tiger Tank showcased bold ideas spanning industries like AI, sustainability, education, social enterprise, fashion, consumer products, food and beverage, and medical devices. But beyond the innovative business models, what stood out most was the heart behind the hustle. These were ventures rooted in personal experience, passion, and a desire to make a difference.
Meet 2 of the Winners
First Prize Winner: Dylan Mashburn – Brass Routes
A music educator and performer, Dylan Mashburn created Brass Routes to fill a gap he personally experienced. Growing up in a rural community where music programs were undervalued, he watched talented students lose touch with music after high school. Brass Routes is his answer—a toolkit for students to turn their musical skills into lasting opportunities, from local gigs to community performances.
“I created Brass Routes to give students real-world tools to turn music into something lasting,” said Mashburn. “It’s about teaching them how to keep music in their lives beyond concerts and contests.”
Currently a solo founder, Mashburn has leaned on mentors at the Crews Center and the Rudi E. Scheidt School of Music to refine his vision. Faculty like Dr. Josef Hanson and Dr. Martin McCain played key roles in helping him navigate the entrepreneurial journey.
Second Prize Winner: Quanita Hankins – Once Lost But Now Found
For Quanita Hankins, entrepreneurship is deeply personal. After witnessing both of her parents experience medical emergencies as a child—and feeling powerless to help—she was inspired to create Once Lost But Now Found, a CPR training program designed specifically for children.
“There are so many young kids living with grandparents or older relatives who may face health challenges,” said Hankins. “My goal is to turn those kids into heroes in their own homes.”
Her venture doesn’t just teach CPR—it weaves in music and hopes to evolve into an app and broader educational platform. Despite being shy and facing challenges with public speaking, Hankins credits the unwavering support of mentors like Mrs. Whitney at the Crews Center for helping her find her voice and purpose.
Why Tiger Tank Matters
Tiger Tank is more than just a pitch competition—it’s a launchpad for Memphis’ future leaders. It reflects the University of Memphis’ growing role in not only educating students but equipping them to be entrepreneurs, changemakers, and visionaries.
“The biggest lesson I learned was the importance of being specific about the value you’re delivering,” said Mashburn. “When I shared the emotional stories behind Brass Routes, that’s when people really connected.”
And for Hankins, it was about building confidence: “I learned how to communicate clearly and connect with my audience. That feedback will stay with me for life.”
The Future of Innovation in Memphis
Whether it’s helping students build bands or teaching life-saving skills to kids, both ventures are rooted in community—and ready to grow. Mashburn hopes to scale Brass Routes nationally through a digital platform. Hankins envisions Once Lost But Now Found expanding across states, teaching children and adults vital skills that could save lives.
In Memphis, the spirit of entrepreneurship is strong—and thanks to programs like Tiger Tank, it’s only getting stronger. With students like Dylan and Quanita leading the way, the future of our city is in creative, capable, and deeply compassionate hands.
Want to learn more about entrepreneurship at the University of Memphis?
Visit memphis.edu/crews to explore resources, mentorship opportunities, and upcoming events.
