Why a Memphis VC is betting $52M on startups selling to complex orgs

Ridgeline is a new VC firm that invests in B2B companies with a specific goal in mind: helping its portfolio companies sell to complex organizations that are hard to crack, but can be great customers if you break into them.

The Memphis, Tennessee-based firm was started in 2020 by Ben Walker, Ryan Clinton and Andrew McMahon — three individuals who each know a thing or two about complicated entities that need better tech solutions from their time working in government orgs. Walker and Clinton met at West Point before being deployed to Iraq together, while McMahon’s background includes time spent with the General Services Administration.

Ridgeline isn’t just focused on companies that could sell to the government — which has become a popular strategy lately — but does think their experience navigating that process could prove to be useful for some of their portfolio. Instead, it’s looking to back companies that could help any complex legacy entity, from the feds to FedEx.

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