It was back in October when Cristina McCarter, the owner of the charcuterie business Feast & Graze, was considering whether or not to renew her lease at 55 S. Main St.
A key factor in the decision was that she wanted to create a made-to-order charcuterie bar. And because she wouldn’t be able to do that at the South Main site, she began to look for a new location.
McCarter found it at 109 S. Highland St., Suite 103, in Poplar Plaza. Avison Young’s James McCraw and Jeff Higdon represented the landlord in the deal.
With the new space comes a new business model. McCarter is teaming up with her cousin Sierra Rhodes to form Feast and Graze x HighP Hour Wellness.
The idea for the collaboration began to percolate in August after McCarter launched a series of markets highlighting independent businesses, which included HighP Hour. Rhodes is an herbalist with a focus on holistic wellness. She offers herbs, teas, juices, supplements, and more.
When McCarter opened Feast & Graze on South Main back in 2022, she had the support of the Memphis Medical District Collaborative and the Downtown Memphis Commission. The move to Highland means added expenses — signage, new equipment. So, McCarter and Rhodes launched a Kickstarter.
McCarter had to push back feelings of using a Kickstarter campaign. She reminded herself that most businesses ask for money at some point, be it from a bank or from investors.
McCarter said she received messages of support. She saw that people wanted her to succeed. The Kickstarter goal was $10,000. They ended up raising $15,684 with days to spare.
The Highland location is 1,300 square feet, smaller than Feast & Graze’s current location. McCarter said that the smaller size will make them more efficient. The new spot will have some seating as well as the made-to-order charcuterie bar and a juice bar. The space will also feature a dedicated cooler for Rhodes’ juices and another cooler for McCarter’s charcuterie boxes as well as cheeses and her upcoming line of dips and spreads. There will also be cheeses from local and regional sources. The new Feast & Graze will offer lunch, and McCarter would like to add a mocktail bar at some point.
McCarter is hoping to have the new location open by March. She’ll be operating out of the South Main space until then, though there will be no retail at the site.
McCarter said she is particularly excited to be working with her cousin.
“I’m here to help push her out there and get this product out there because what she has is so good. I’m so excited for people to try it,” she said. “I told her, ‘I think we’re going to look like a Tropical Smoothie or something but like for cheese and charcuterie and good juices and teas.’ It’s going to be so good.”
This article was originally featured at “bizjournals.com“