inferno has just announced the launch of their brand new podcast, The Boilerplate. This podcast is a bi-weekly, go-to-market podcast, sponsored by inferno. In each episode, inferno’s public relations director, Beth Wilson, along with senior copywriter, Brandon Davis, offer trends, tips and insights into current (and hot!) PR and marketing topics.

Bottom line: If your life or work involves PR or marketing—or if you’d like to grow or make the move into either of these popular fields—you’re not going to want to miss this! Listen to it for yourself or share it with someone you know who could benefit from it.

What is The Boilerplate about?

Beth and Brandon will sit down with marketing and PR professionals, journalists, educators (and more!) to discuss challenges in the industry, along with the solutions that have worked for them. By providing this in-depth look at the work of a full-service advertising agency, inferno hopes that The Boilerplate will build professional relationships and community in the Greater Memphis area.

Follow along with this groundbreaking, relationship-building podcast from the very beginning!

Who is inferno?

inferno is a full-service advertising, public relations, design, and digital marketing firm based in Memphis. They create award-winning, results-driven solutions that solve complex go-to-market challenges for BRB, BRC, healthcare, cultural, financial services, recreation, non-profit and agricultural clients. 

Introducing The Boilerplate podcast episode 1

In this first episode, 5 Tips to Boost your PR, Beth and Brandon discuss the importance of public relationships along with their best practices for owned and earned media. They provide five key considerations that every business and PR professional should take to heart when building a successful PR strategy.

You can listen to it here.

The second episode, Working with the Media, Beth and Brandon sit down with Greg Akers, Editor-in-Chief of the Memphis Business Journal, and Associate Editor, Meagan Nichols, to discuss what journalists are seeking from PR professionals. They provide an in-depth look at the importance of building strong, genuine relationships with the media.

You can listen to it here.

This podcast can be streamed from all major podcast distributors, including Apple Podcasts, Stitcher, Google Play and Spotify. New episodes will be available every other Wednesday and there will be videos accompanying each episode on The Boilerplate website.

Keep watching for new episodes and updated information!

 

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